Lifrosh Kanaf – Call for Applications & Postcard Design

Lifrosh Kanaf is a nonprofit organization that supports women whose partners were injured during the Iron Swords War, offering financial assistance, professional guidance, and emotional support.

I was commissioned to illustrate and design a call for applications directed at these women, inviting them to receive help and join a supportive community. My goal was to create a visual language that conveys warmth, care, and the message that you are not alone. Through gentle illustration and a soft, embracing design, the call sought to offer a sense of comfort and belonging.

After the application process closed, I continued working with the organization to design and illustrate a set of postcards, which were sent to the women together with generous donations from various companies and organizations across Israel. These postcards served as a personal, heartfelt gesture — a reminder of connection, compassion, and solidarity.