Café Margo – Branding & Illustration

Café Margo is a French-inspired restaurant located in Petah Tikva, offering a warm and elegant dining experience. I was invited to design the visual identity for the café, aiming to capture the charm of French cuisine with a contemporary and artistic approach.

The branding combines delicate line illustrations with a soft, refined color palette, creating a unique blend of sophistication and playfulness. The hand-drawn line art features scenes and elements associated with French café culture — such as fresh pastries, espresso cups, and casual conversations — bringing a personal, whimsical touch to the brand.

These illustrations are used throughout the café’s materials, including menus, signage, packaging, and digital platforms, creating a consistent and inviting atmosphere that enhances the customer experience.

The final result is a brand identity that feels both artistic and approachable, evoking the elegance of France in the heart of Petah Tikva.